Investigative Report On Travellers Samples †MyAssignmenthelp.com

Question: Discuss about the Investigative Report On Travellers. Answer: Introduction The research proposal intends to investigate the behavior, character and need of the target market profile which is the leisure travelers. Background Travelling is no more just a recreation in the modern world but it is becoming a necessity and a status symbol for many. Business organizations are investing millions of rupees to get the best clients and to provide them with the best facilities that will provide them an experience of a lifetime (Xiang, Magnini, Fesenmaier, 2015). A thorough understanding of the target market which are the people that travel with family, is important to examine and cater to the needs and demand of customers. Problem statement The importance of the research is that unless the demands of the targeted market customer are understood, their demands cannot be fulfilled (Mowforth Munt, 2015). For a successful business, every firm has to study their target customer. Research aim The research aim of the research proposal is to examine and analyze the buying behavior, character and needs of the family travellers. Research objectives To examine and study the purchasing behavior and habit of the family travelers. To analyze the needs and characters of the family travelers. To investigate and find out way to fulfill the need and demands of the family travellers. Research questions What is the buying behavior and purchasing power of the family travelers? What is the character and the needs of the family travelers? What are the ways in which their needs and demands can be fulfilled? Significance of the market The significance of the research is to develop an understanding about the clear profile of the target market, which are the section of travelers who travel with family. Literature review According to Bor (2017), family vacations are much more than just mere relaxation. It is an opportunity for families to interact and bond and values to be passed on. An increasing number of affluent families and extended families are choosing to spend their long holidays in vacation style settings (Reid Bojanic, 2009). Cruise ships, resorts, theme parks are very much in demand among the family travelers. Rental properties for short term with kitchen, multiple bedrooms and play area are very popular for large families. For beach vacations, resorts with various activities like tennis, fishing, swimming is popular (Hsiao Chuang, 2015). Customized tours that would cater to the demands of both young and old are preferred by family travellers. Families want educational experiences along with recreation. Historical visits, cultural places are visited more. River cruises are in demand by family travelers because it lets travelers experience multiple places both onshore and offshore (Watne, Brennan Winchester, 2014). Mutigenerational trips are getting more important. There are visitors from every age holidaying together off season travels plans are another growing popular trend among family travelers. Gone are the days when families particularly waited for festive seasons to plan tours. Travelling is no more restricted to Christmas or summer vacations alone (Fountain et al., 2015). Modern travelers are travelling at other times of the years. Kid friendly programs for families are in demand. Family travelers demand family suites. Transportation facilities make travelling easier for them. According to Hay (2017), family vacations are crucial for both relaxation purpose and for improving the bond between them. In the present age, families have very less time to spend with each other. Vacations provide them an opportunity to spend time with family and bond with them. Going on family vacations will create memories (Boes, Buhalis, Inversini, 2015). In this age of speed, people are forgetting the importance of valuable conversation with families. Every family needs to spend time together away from everyday schedule and phone calls (Hall Holdsworth, 2016). Family vacations are also important because it is the chance to pass on values to kids. Family vacations will expose them to new cultures, new food, and new experiences (Schnzel Yeoman, 2014). Vacations are a short escape from the busy schedule and daily stress. Family vacations need not be extravagant or expensive as it is mostly believed. However, a little investment can give a lifetime of memories. Research methodology This research proposal will make use of the secondary method of research analysis and primary method to examine the research topic. The proposal will conduct a secondary research analysis method to analyze in the topic. Various articles, books, and journals would be used to research on the topic. This would give a deeper understanding of the needs and character of the family travellers. For that purpose, the researcher would study several articles and journals that have been previously published on the research topic to get a knowledge about other the authors have written about it before which would give a better understanding on the topic. For secondary research analysis, case studies and articles would be referred to. Focus groups and group studies are most important in secondary research method. Once the secondary research analysis is complete, and all the necessary information has been gathered. The researcher will conduct a primary analysis. For a primary analysis method of data , collection surveys and interviews are used. For this particular research, the researcher will conduct a survey. Important information is gathered from selected participants with the help of a questionnaire that will be distributed to them. For the survey, the participants are chosen after they have fulfilled certain criteria. The criteria of choosing the participants for the survey are explained below. A survey was conducted between 50 participants who were given a questionnaire to fill up. Answers were concluded about the surveys on the basis of the information the participants chose. Findings After the completion of the research, several assumptions could be draw about the family travelers. A majority of the family travellers belong to the business class. The participants belong to the upper strata of the society since the middle classes are unwilling to spend large sum of money on vacations. The lifestyle of the participants is extremely fast. Several participants accepted the fact that in their daily life, they hardly get time interact with their family members. In addition, it was seen that the participants are very active on social media. Even during their trips, they are frequently using social media to post update of their trip. Conclusion Organizations that cater to the demands and needs of family travelers have to deal with a variety of customers preference. From infants to senior citizens, family travelers consist of every age groups which require careful attention and a variety of refreshing ideas that would satisfy an all the age groups (Hsiao Chuan, 2015). Families are increasingly becoming aware and willing to spend their savings on vacations because they are realizing its importance. Gone are the days when family holidays and vacations meant only for the upper strata (Guttentag, 2015). With the rising income and growing needs of the modern society, vacations are becoming an integral part of the society. Organizations can earn large profit by catering to the family travelers. References Boes, K., Buhalis, D., Inversini, A. (2015). Conceptualising smart tourism destination dimensions. InInformation and communication technologies in tourism 2015(pp. 391-403). Springer, Cham. 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Family practices, holiday and the everyday.Mobilities,vol. 11, no. 2, 284-302. Retrieved from: https://doi.org/10.1080/17450101.2014.970374 Hay, B. (2017). Missing voices: Australian childrens insights and perceptions of family holidays.Hospitality Society,Vol. 7, no. 2, 133-155.Retrieved from: https://doi.org/10.1386/hosp.7.2.133_1 Hsiao, T. Y., Chuang, C. M. (2015). Independent travelling decision-making on BB selection: exploratory analysis of Chinese travellers to Taiwan.Anatolia,vol. 26,no. 3, 408-420.retreived from: https://doi.org/10.1080/13032917.2014.976763 Mowforth, M., Munt, I. (2015).Tourism and sustainability: Development, globalisation and new tourism in the third world. Routledge. 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Consumer socialization agency: implications for family decision-making about holidays.Journal of Travel Tourism Marketing,31(6), 681-696. Retrived from: https://www.researchgate.net/profile/Torgeir_Aleti_ne_Watne/publication/271931190_Consumer_Socialization_Agency_Implications_for_Family_Decision-Making_About_Holidays/links/54e91c710cf2f7aa4d53122d.pdf Xiang, Z., Magnini, V. P., Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet.Journal of Retailing and Consumer Services,22, 244-249. Retrieved from https://www.sciencedirect.com/science/article/pii/S0969698914001131